The Mural Story™ Custom Wall Mural E-Commerce Platform
The Mural Story™ is a premium custom wall-mural e-commerce platform delivering personalized luxury design through a seamless dimension-based ordering experience.
Project Overview
The Mural Story™ is a premium homegrown wall-mural brand with a global outlook, focused on delivering luxury-quality custom wallpapers with accessible pricing. The objective was to create a visually immersive, conversion-focused e-commerce platform that reflects luxury while simplifying the customization and ordering process.
The Problem
The client required a luxury brand presentation with strong visual storytelling, a custom dimension-based wallpaper ordering system, sample ordering workflow, easy measurement & installation guidance, and a seamless checkout experience. The biggest challenge was integrating product customization without complicating the buying process.
The Solution
We developed a structured and visually immersive e-commerce platform that allows custom wall dimension input, provides real-time preview resizing, supports A4 sample ordering, and offers structured measuring & installation guides, all while maintaining a premium brand feel.
Core Capabilities
Industry-leading features implemented with precision.
Custom Size Ordering System
- Dynamic width & height input
- Real-time print preview adjustment
- Auto price calculation logic
Sample Ordering Workflow
- A4 sample product system
- Simple checkout flow
- Texture & color preview assistance
Guided Buying Experience
- Measuring guide
- Ordering guide
- Installation guide
Luxury Visual UI
- High-resolution imagery
- Minimal typography
- Clean product focus layout
Our Methodology
A structured, roadmap-driven approach to delivering excellence in every project.
Discovery
Understood the brand’s luxury positioning and accessibility mission, including brand tone alignment and competitor research.
UX Strategy
Focused on simplifying customization with product personalization flow design and conversion-first layout hierarchy.
Development
Built a responsive and scalable e-commerce architecture with custom dimension input logic and secure payment integration.
Testing
Ensured smooth functionality across devices with mobile testing, checkout flow testing, and speed optimization.
Deployment
Optimized hosting and post-launch performance monitoring including server optimization and caching setup.
The Outcome
Tangible impact and measurable results achieved post-launch.
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